Toolblocks
Toolblocks

Signal guide

Available nowMedium intent

Watched firms on event programs

When target accounts sponsor or present at industry events.

  • Events

When this fires

Toolblocks flags when a watched firm appears on session lists, sponsor pages, or exhibitor rosters for tracked events.

Why it matters in AEC

When a target developer or GC sponsors the infrastructure forum or your competitor takes a headline booth at AIA, you can align principals, plan hallway intros, and justify event spend before registration deadlines close.

What you see in Toolblocks

Signals → Events linked to your Events workspace and watchlists.

Suggested next steps

  • Verify the firm's role (speaker, sponsor, exhibitor) on the program.
  • Align principals attending the same event.
  • Prepare talk tracks or meeting goals—human-reviewed.
  • Track pipeline adds tied to the event in BD review afterward.

Availability and plan

Live today; coordinate with Team for shared event planning.

Outbound template

Example draft for seller-doers and BD leads—personalize names, project details, and tone before sending. Toolblocks does not send email automatically.

Subject: [Event name] — saw [Firm name] on the program

Hi [First name],

I noticed [Firm name] is [sponsoring / exhibiting / presenting] at [Event name] on [dates]. Our team will be there as well, focused on [sector / owner type].

If you have 15 minutes between sessions, I would love to reconnect on [market] work—happy to work around your booth or panel schedule.

Best,
[Your name]
[Title], [Firm]

Turn this signal into a reviewed next step

Watch competitors and target firms on Team, skim prompts weekly, and log follow-up in the same workspace.

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