Win workSignalsCompany
Signals from events
Engage when people on your graph speak or appear at conferences.
Overview
Event signals connect your events calendar to your relationship graph: when a contact, candidate, or target account appears on a program, you get a timely reason to reach out.
What you might see
- A speaker you know was added to a session
- A candidate match for your ICP registered or listed
- An account on your pursuit list tied to a host city or topic track
Exact matching rules depend on enrichment and event data quality.
Steps
Keep strategic people linked to correct organizations so event matching works.
When a signal fires, open the linked event detail for session time and location context.
Add the person to a shortlist if you will attend—or send a lightweight note if you will not.
After the conference, continue in post-event follow-up.
Pair with BD review
Use event signals for opportunity and BD review for obligation—together they balance growth and discipline.