FractionalComing soon
Fractional CMO for design-led firms
Mariana Narváez embeds with leadership teams to turn sporadic BD into a repeatable marketing operating rhythm.
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Visit websiteWhat they do
Fractional marketing leadership: annual planning, campaign cadence, team coaching, and BD/marketing alignment. Mariana works alongside principals and marketers without requiring a full-time CMO hire.
Best fit
10–100 person architecture and design firms where BD is everyone's job but no one owns the marketing system.
Services offered
- Fractional CMO retainer
- Marketing plan and KPI definition
- BD and marketing workflow design
- Team coaching and vendor oversight
Ideal for
- Firms post-recession growth mode
- New marketing hires needing executive cover
- Principals who want marketing off their plate
Focus areas
Fractional CMO · Brand strategy · Content marketing · Social media · Business development
Related experts
Other advisors with similar focus areas.