FractionalRequest intro
Fractional marketing for construction firms
AltCMO embeds with construction and AEC leadership to build marketing systems that support BD, not distract from it.
What they do
Fractional CMO services: planning, campaign oversight, vendor management, and BD alignment for contractors and built-environment firms growing beyond referral-only revenue.
Best fit
Construction and AEC firms with 20–500 employees adding or professionalizing a marketing function without a full-time executive hire.
Services offered
- Fractional CMO leadership
- Marketing plan and budget ownership
- BD and marketing handoff workflows
- Digital and content program oversight
Ideal for
- Contractors entering new markets
- Firms hiring their first marketer
- Leadership teams post-acquisition integration
Focus areas
Fractional CMO · Digital marketing · Market research · Business development
Related experts
Other advisors with similar focus areas.