FractionalRequest intro
Fractional marketing for construction firms
AltCMO embeds with construction and AEC leadership to build marketing systems that support BD—not distract from it.
What they do
Fractional CMO services: planning, campaign oversight, vendor management, and BD alignment for contractors and built-environment firms growing beyond referral-only revenue.
Best fit
Construction and AEC firms with 20–500 employees adding or professionalizing a marketing function without a full-time executive hire.
Services offered
- Fractional CMO leadership
- Marketing plan and budget ownership
- BD and marketing handoff workflows
- Digital and content program oversight
Ideal for
- Contractors entering new markets
- Firms hiring their first marketer
- Leadership teams post-acquisition integration
Focus areas
Fractional CMO · Digital marketing · Market research · Business development
Related experts
Other advisors with similar focus areas.